At Reimagine Equity Lab, we believe that products should serve the full spectrum of human experience, not just the default user. Our work is rooted in equity, accessibility, and cultural nuance, helping organizations build technology that is truly inclusive by design.
Inclusion isn’t a trend and diversity statements don’t change systems—action does.
We don’t do checkbox DEI. We audit, stress-test, and rebuild so that inclusion isn’t just a talking point—it’s an operational reality. We help organizations move beyond good intentions to measurable, scalable impact.
Who gets left out when we design for the "default"?
We challenge the status quo, dismantle exclusionary design, and rewrite the rules so that innovation serves all people.
We don’t build for communities—we build with them.
The best products aren’t built in boardrooms. They’re built with the people most affected by them. We bring lived experiences into the design process.
Technology should move forward without leaving people behind.
AI that ignores racial bias, platforms that exclude entire markets, policies that perpetuate inequity—we break these cycles. We believe that equitable design leads to better, more competitive products.
Identifying gaps in inclusivity, accessibility, and cultural relevance in your product.
Hands-on sessions equipping teams with frameworks for building inclusively from day one.
Conducting deep qualitative and quantitative research to understand diverse user needs.
Crafting long-term roadmaps that align product innovation with equity goals.
Designing and testing new features that prioritize accessibility and usability.
Stress-testing AI models, products, and policies to identify biases, risks, and unintended consequences.
Helping teams break into new markets with cultural intelligence and inclusion-first strategies.
Keynotes, panels, and masterclasses on building truly inclusive technology.
The Reimagine Think Tank is where we push the boundaries of what technology could be if inclusion were designed in from the start. Through deep dives, feature mock-ups, and strategic redesigns, we explore how today’s biggest platforms can serve more people, more equitably.
A feature mock-up of how Amazon could adapt its platform to ship barrels to the Caribbean—bridging a critical gap for Caribbean diasporas sending goods home.
Curious to see inclusive design in action?
Click here.Is there a product or feature that consistently fails to meet your needs? Have an idea for a company or feature we should rethink? Let’s break it down and build it back—better.
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